About Our Dealership

At Bootlegger Harley-Davidson® we are not just proud Harley-Davidson® dealers, we are also dedicated to the brand. We are riders, so we know the freedom and adventure you will find with the right motorcycle. We have been serving the Knoxville, Tennessee and surrounding areas  since 1968. Bootlegger Harley-Davidson offers both New and Used/Pre-Owned Harley-Davidson motorcycles. Our friendly and knowledgeable Sales, Financing, Service and Parts departments are prepared to make sure your experience exceeds your expectations while assisting you in choosing the right motorcycle or deciding on the perfect parts or service you may be looking for. At Bootlegger Harley-Davidson®, we value the opportunity to create a long lasting relationship with our Customers and making them a part of the Bootlegger family.

Dile and Connie inside of Bootlegger Harley-Davidson®

Our Founders, Dile and Connie Brown, started in the Harley-Davidson business back in 1966, when they purchased their first dealership in Chillicothe, Ohio. The Browns ran their business part time until the opportunity came to purchase the Knoxville, TN dealership in 1968. Since then, their vision and desire to grow lead them into three different buildings and many remodels along the way. As they continued to grow, they, along with two sons that were born into the business - Dile, Jr, better known as DJ, and David - decided to open a second Harley-Davidson store in West Knoxville in order to better accommodate their Customers back in 2005. Since, Bootlegger Harley-Davidson® has continued to grow year after year. The Browns' philosophy has and will continue to be "Our Customers Come First, Welcome to the Bootlegger Family". They are thrilled each time a new Customer is added to the Bootlegger family, and that enthusiasm is spread throughout the entire store by all employees.

Welcome to Bootlegger Harley-Davidson®, where our pleasure is riding and sponsoring motorcycle activities. Fun rides, dinner rides, short rides, long distance rides, various motorcycle events and races, if it involves motorcycle riding, join us.

We are proud to sponsor the East TN H.O.G.® chapter and support other riding clubs in the area. Ride with us and enjoy the pleasures of motorcycling, no matter what brand you ride. You are always welcome to ride with us!

Call us at 888-725-4389 stop into our Knoxville, TN dealership, or contact us today and experience our superior service and selection! We look forward to serving you!